GucciGucci perfume prices, tracked daily

Gucci is a Florentine fashion house that grew into a global label, and its fragrances today are produced by Coty under the Gucci Beauty name. Guilty, introduced in 2010, carries a spicier, ambery attitude, built on pink pepper, lilac, peach and patchouli, and has grown into a long series of versions. Bloom, from 2017, centers on jasmine and tuberose, with Rangoon creeper in its listed notes. Together they show how differently the house has approached scent across a single decade, and the price pages keep each concentration and bottle size separate so listings can be compared fairly.

For Gucci perfume on Amazon US, we follow 7 bottles across 2 fragrances: 3 masculine and 4 feminine. Guilty Eau de Toilette in 90 ml is the lowest per milliliter today, at $0.77.

Among the listings whose seller we have checked, none is sold by Amazon or Gucci directly, so check each seller. Looking for Gucci cologne? The men's cologne page sorts masculine bottles across every house.

History

Guccio Gucci founded the company in Florence in 1921, and under his son Aldo it became an international name. Gucci launched its first perfumes, under the name Il Mio Profumo, in 1972, the same year as its first watch. After family feuds during the 1980s, the Gucci family had left the company's capital entirely by 1993, and in 1999 Gucci became a subsidiary of what is now Kering. Today Gucci licenses its name to Coty for fragrance and cosmetics under the Gucci Beauty banner, and the house is still based in Florence. Aurélien Guichard is credited with Guilty, released in 2010 as a women's eau de toilette with notes of mandarin, pink pepper, lilac, peach, patchouli and amber. Alberto Morillas is credited with Bloom, released in 2017, whose listed notes center on jasmine, tuberose, musk and Rangoon creeper.

The Gucci style

Gucci fragrances here lean on a single dominant mood, either a warm, spiced floral or a dense white-flower bouquet. Guilty tends toward pink pepper, lilac, peach and patchouli on an amber base, while Bloom centers on tuberose and jasmine.

The lowest price per ml

Guilty Eau de Toilette 90 ml at $0.77, Guilty Parfum 90 ml at $0.92, Guilty Eau de Toilette 50 ml at $0.99, Bloom Eau de Parfum 100 ml at $1.07 and Guilty Eau de Toilette 50 ml at $1.20. These are the five cheapest Gucci bottles per milliliter today; the most expensive is Bloom Eau de Toilette 30 ml at $2.02, 2.6 times the cheapest.

How Gucci prices vary by strength

Strength changes the price within the house: Parfum (1 bottle, median $0.92 per ml), Eau de Parfum (2 bottles, median $1.28 per ml) and Eau de Toilette (4 bottles, median $1.10 per ml). Compare the same fragrance across strengths on its own page rather than across fragrances, since a different formula is a different product.

Buying Gucci on Amazon

We have not seen a listing from Amazon or from the house itself for any Gucci bottle. For the other 7, we have seen no listing from Amazon or the house, so check the seller's ratings and read our guide on how to tell if perfume is fake before you buy. Prices are checked once a day and every table shows when. The 7 Gucci bottles span 30 ml to 100 ml and $44.91 to $106.74, so a larger bottle can cost more in total while costing less per milliliter.

The fragrances we track

• Guilty Aurélien Guichard is credited with Guilty, released in 2010 as a women's eau de toilette. Its notes include mandarin, pink pepper, lilac, peach and raspberry over amber and patchouli, a spicier, more ambery profile than the jasmine-and-tuberose Bloom. 5 bottles, from $0.77/ml.
• Bloom Alberto Morillas is credited with Bloom, released in 2017 as a women's eau de parfum. Its listed notes are jasmine, tuberose, musk and Rangoon creeper, which puts white flowers at the center rather than the spice and amber of Guilty. 2 bottles, from $1.07/ml.